Home Artists & Releases Lorde Ends Long-Standing Record Deal with Universal, Embraces Independence

Lorde Ends Long-Standing Record Deal with Universal, Embraces Independence

The music scene is abuzz with Lorde’s recent big move. After 17 years, this acclaimed artist has decided to part ways with Universal, marking a fresh chapter in her career. This decision highlights the artist’s desire to explore new creative freedoms and reinforces a growing trend among musicians leaning towards independence.

Relevance: This development is a pivotal moment for Lorde and the broader music industry. It shows a shift from traditional music label attachments and highlights the increasing appeal of independent status for established artists aiming for full creative control.

For more details, you can read the full article on NME.

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