Tickets9 has made a notable entry into the resale ticket market with a platform that offers more than just ticket exchanges—it provides a way to support grassroots music venues across the UK. This innovative model ensures that each resale transaction contributes to the Grassroots Venue Levy.
Partnering with the Music Venue Trust
The launch is in collaboration with the Music Venue Trust, a nonprofit organization dedicated to protecting and improving the UK’s grassroots music spaces. With this alliance, Tickets9 commits a portion of profits directly to the venues that form the backbone of the live music scene.
What Makes Tickets9 Different?
Unlike traditional resale platforms, Tickets9 offers a more ethical and transparent alternative. The key distinguishing features include:
- Automatic contributions to the Grassroots Venue Levy from each resale
- No inflated resale markups
- A mission-centered approach benefiting emerging artists and independent promoters
Why This Matters
Grassroots venues are struggling with rising costs and intense competition from larger commercial operations. These venues are vital for nurturing new talent and maintaining diversity in the music industry. Tickets9’s model aims to address these pressures through financial reinvestment, which many industry experts see as a necessary evolution.
A Shift Toward Sustainable Ticketing
With a growing call for accountability in the ticketing sector, Tickets9 represents a step toward a more balanced system. Benefits of this model extend to:
- Artists, who rely on intimate venues to grow their audiences
- Venue owners, who gain much-needed financial support
- Fans, who get fair access to shows without facing price gouging
As the live music landscape evolves, initiatives like this mark an encouraging shift toward long-term sustainability—for fans, artists, and the venues that connect them.
Read more about the initiative on NME.
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